Motivations and management objectives for operating micro-businesses in aboriginal communities

  • J. Chang, C. T. S. Tsai and Y. H. Chen (2010). African Journal of Business Management, 2824-2835
  • Abstract: Entrepreneurship in aboriginal tourism occurs mostly as micro-businesses in rural tourism. The motivations of aboriginal and other entrepreneurs differ, with the former placing less emphasis on profit-making. They are also concerned about conserving culture. Similarly, management objectives of entrepreneurs vary. This research uses a quantitative approach to explore the business motivations of entrepreneurs in two aboriginal communities in Taiwan: Wulai, Taipei and Fu-hsing, Taoyuan. The results show that economic factors are the primary motivations in both places. However, compared to motivations of entrepreneurs in Wulai, those in Fu-Hsing place more emphasis on lifestyle factors. With reference to management objectives, those in Wulai are more likely to agree more that work and life are highly-connected and place higher importance on positive business performance. In contrast, more of those in Fu-hsing endorse accomplish societal responsibilities and work is a hobby. Entrepreneurs in both places generally agree that the reputation of the business is critical to the management of a microbusiness.
  • Theme: Community, Growth and performance
  • Keywords: Aboriginal tourism, micro-business, motivation, objective, TOURISM DEVELOPMENT, ENTREPRENEURSHIP, FAMILY, CULTURE, Business, Management
  • Reference type: Journal Article
  • Geographic location: Taiwan, Asia, Global South
  • Quality:
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